Fitch supplied Duke & Earl with a hefty design document for Camel cigarettes, with a vision for us to complete the animation and digital build of an internal desktop application. I assumed the role of producer for all the graphic elements and animated aspects of the design, as well as being a key animator in the process. This meant that I was responsible for the design, animation and delivery of all visual elements to Leuker Interactive for the build. In total there were 130 assets, of which 40 were fully animated.
For a demo of the application please get in touch.
Duties: 2D animation, 3D animation, art direction, management.
Studio: Duke & Earl
Animators: Andy Hay, David Penfound, Matt Cotton
Interactive: Luecker Interactive
UX Director: Chas Linn